Behind the Scenes: Meet the Graphic Designers Who Crafted Doomsday Saloon’s Iconic Logo
The neon lights of Las Vegas’ strip may be a familiar sight to many, but there’s more to the city’s iconic casinos than meets the eye. Behind the scenes, teams of creative minds work tirelessly to craft the visual identities that set these establishments apart from one another. At Doomsday Saloon, a popular casino off the Strip, the design team responsible for creating its now-iconic logo, has shared their story doomsdaysaloon-game.com with us.
Designing an Identity
In 2015, Doomsday Saloon’s management was in search of a fresh new look to appeal to the younger demographic they were targeting. After reviewing numerous designs from local and international firms, the company finally settled on a design that would define the brand for years to come. At the forefront of this project was graphic designer, Emma Thompson.
"I remember getting an email from Doomsday Saloon’s marketing team saying they had found their dream logo," Thompson recalls. "But when I saw it, I knew there were some tweaks needed." Thompson was approached by the casino to refine the design and bring it in line with their brand guidelines. With a strong vision for what they wanted their identity to convey – fun, rebellious, and a little bit edgy – Doomsday Saloon’s team trusted Emma and her colleagues at Neon Designs to breathe new life into this concept.
A Concept Takes Shape
Emma and her team started by digging deep into the casino’s history. "We immersed ourselves in their brand DNA," says Thompson. "Their values, target audience, and overall vibe were all crucial factors we considered during our design process." After weeks of brainstorming sessions, it was time to put some digital ink on paper.
The team began experimenting with different typography styles and color palettes, searching for that perfect balance between modernity and retro charm. This was a critical juncture – the logo needed to be both timeless and instantly recognizable as Doomsday Saloon’s visual ambassador.
Typography Tastemakers
At Neon Designs, Thompson had two design colleagues who played a significant role in this creative process: Jack Lee and Samantha Patel. "Jack’s an expert with typography," says Emma. "He helped us choose the perfect font for the logo – something that would stand out from the crowd." And so, a typeface called ‘Great Vibes’ was selected.
"Typographically speaking, the design had to strike a balance between legibility and personality," Jack explains. "Doomsday Saloon needed an identity that screamed fun but was also sophisticated enough for the strip."
From Sketchbook to Final Product
Samantha worked closely with Emma and Jack on bringing the visual aspects together, taking care of color palettes and ensuring consistency across various formats – digital signage, merchandise, even staff uniforms. "We created a range of icons related to gaming, entertainment, and, you know, ‘doomsday’ itself," Samantha chuckles.
As Thompson describes it: "With every iteration, the team would get together, discuss the latest developments, and share feedback until we finally nailed it." Their hard work paid off – when Doomsday Saloon’s management saw the final design, they knew they had created something truly special.
A New Era for Doomsday Saloon
Doomsday Saloon now boasts a brand identity that reflects its name: post-apocalyptic chic with a bold twist. Visitors to this vibrant casino can’t help but notice the eye-catching logo plastered on every available surface, each element expertly designed to reinforce the message: "Come for the fun; leave when you’re ready."
"We didn’t just create an icon – we helped create an experience," Emma reflects upon their journey with Doomsday Saloon. Their collaboration marked a turning point in the casino’s history, drawing new crowds and injecting fresh life into its offerings.
Design Lessons Learned
When reflecting on this project, the design team at Neon Designs shared some key takeaways that have become guiding principles for future projects:
- Immerse yourself in your client’s world : Developing empathy towards the brand, understanding their values, target audience, and aspirations can lead to more authentic and compelling designs.
- Collaboration is key : Combining diverse perspectives from designers with varied expertise ensures a well-rounded design that meets all stakeholders’ needs.
- Evolve with time : Brands grow; logos must too. A successful design will not only adapt but stay ahead of trends.
Conclusion
Behind the glamorous façades and gaudy lights, lies an intricate network of creatives responsible for crafting Las Vegas’ visual narratives. Emma Thompson, Jack Lee, and Samantha Patel’s story serves as a testament to the value that skilled graphic designers bring to branding projects – especially those involving iconic casinos like Doomsday Saloon.
"Designers aren’t just making logos," Emma says with conviction. "We craft the first impression people have of these beloved establishments."